The Importance of the Journey Map in the Design of a Playful Interactive-Interface

This article presents the importance of using customer journey map (CJM) as a tool for managing new information technologies. The case study use CJM to indicate experiences that people have when playful interactive-interface, where causal relationship between brightness and distance stars is visualized. result quantitative qualitative about user experience (UX) or UX research. Where you can use: 1) observation techniques, 2) interviews, 3) questionnaires, 4) review domain literature phenomenon, archetypal descriptions, 5) diagrams mental models; also known thought schemes, cognitive maps, among others. research focuses development interface in design profiles models generate CJM, specific phenomenon.